PRICING EXPERTISE FOR GROWING SAAS COMPANIES
Our Mission
We're democratizing pricing intelligence by giving SaaS companies of all sizes access to the pricing expertise and tools they need for confident, revenue-optimizing decisions
Pricing expertise should be accessible to companies of all sizes
Businesses shouldn't have to choose between pricing optimization and budget constraints
AI and technology should reduce costs, not just increase profits
The pricing consulting industry is overdue for disruption
Rowan Insights was born from a simple observation: strategic research shouldn't require a massive budget or a bloated process.
After 5 years of military precision as a helicopter mechanic in the Marines, 4 years building pricing frameworks and optimization strategies for ProfitWell as it scaled, and 3+ years refining SaaS pricing and go-to-market strategies for Toast's explosive growth, our founder Kyle launched his own consultancy by refusing to play by the industry's bloated rulebook.
The traditional pricing consulting model—with its excessive meetings, unnecessary complexity, and premium pricing—seemed designed to extend billable hours rather than deliver maximum value. There had to be a better way.
Rowan Insights exists because growing SaaS companies deserve pricing expertise without the consultant price tag, and because pricing decisions can't wait for traditional consulting timelines
