Pricing Research That Drives Revenue Growth, Not Dust-Collecting Reports
Transform pricing challenges into revenue opportunities using data-driven pricing research that drives measurable business results
Our proven 4-step pricing methodology turns pricing challenges into revenue optimization strategies in weeks, not months
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Pricing performance analysis, sales team interviews, customer usage pattern assessment
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Competitive pricing analysis, feature-to-price comparison, market positioning assessment
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Customer value perception interviews, pricing objection analysis, willingness-to-pay research
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Pricing optimization recommendations with revenue impact modeling and implementation roadmap
Laura Kegley - CRO, Canvs
“Rowan stayed with us through the actual implementation, coaching our sales team and helping navigate customer conversations during the transition. They’re there for the hard part—actually making changes stick.”
Jason Stuckey - Co-Founder, BBM
“…refreshingly efficient—all substance, no unnecessary process.”
Skylar Talley - Co-Founder/CEO, MedScout
“Like having a pricing expert on speed dial…fast, rigorous, and high-impact guidance on pricing and packaging”
Research Capabilities
Buyer Personas
Quantified customer profiles with buying journey maps and feature preferences
Value Metrics
Optimal pricing structure aligned with how customers actually measure value
Sales Strategy
Discount frameworks and process optimization
Competitor Landscape
Competitive pricing battlecards with positioning analysis
Feature Packaging
Revenue-maximizing tier structures with clear upgrade paths
Impact Analysis
Financial modeling to project revenue implications of pricing and packaging changes
Feature Roadmap
Customer-validated development priorities with revenue impact analysis
Pricing Strategy
Market-tested price points with sensitivity analysis and financial modeling
Custom
Tailored research combining multiple methodologies for unique strategic challenges
Smart pricing decisions don't always require months of research. Our tiered validation approach matches the complexity of your pricing challenge—start with rapid internal analysis for immediate insights, expand to targeted customer interviews for deeper validation, conduct market surveys for comprehensive data, or engage full strategic support when your pricing transformation demands it.
