Skip the learning curve. Start with proven frameworks.

Free tools and templates based on 100+ successful SaaS pricing and GTM projects. Built for founders who prefer action over theory.

The Strategic Execution Gap

  1. You know pricing needs attention, but don't know where to start

  2. Internal teams lack the frameworks to conduct proper research

  3. Traditional consultants want six figures before you see a single insight

  4. DIY approaches waste precious founder time on methodology instead of execution

Research-Grade Tools,

Founder-Friendly Format

Same methodologies used by $10M+ ARR companies, simplified for early-stage teams

40-60 hours of founder time compressed into proven templates

No fluff, no theory—just the frameworks that actually work

Template categories

Pricing Research Starter Pack

  • Current state audit template (CRM analysis, sales interview guide, usage data framework)

  • Competitive intelligence spreadsheet with feature comparison matrix

  • Customer interview script and analysis framework

  • Hypothesis formation template with optimization lenses

Everything you need to audit your current pricing position. Analyze CRM data, conduct sales interviews, map competitors, and synthesize findings into actionable hypotheses. Your foundation for any pricing decisions.

Validation Toolbox

  • Custom survey builder

  • Market panel survey design guide

  • Interview-to-insight analysis templates (Claude/GPT prompts included)

  • Data analysis workflows and visualization templates

Turn hypotheses into validated strategies with professional-grade survey templates and analysis frameworks. Includes interview scripts, survey designs, and Claude/GPT prompts for extracting insights from feedback.

Implementation Frameworks

  • Value metric selection decision tree

  • Package tier strategy template

  • Pricing model structure guide

  • Revenue impact modeling spreadsheet

Bridge research and execution with practical templates for value metrics, package tiers, and revenue modeling. Structure your findings into clear implementation plans your team can execute confidently.

Sales & GTM Templates

Create buyer personas, competitive battlecards, and customer-aligned feature roadmaps. Plus frameworks to identify and eliminate sales process friction points.

  • Buyer persona research template

  • Competitive battlecard framework

  • Feature roadmap prioritization matrix

  • Sales strategy optimization guide